Meet the business
Southern Boys Outfitters
Southern Boys Outfitters is an outdoor lifestyle company dedicated to providing quality apparel and gear that reflects Southern tradition, pride, and adventure. Their products are designed for families, hunters, and outdoor enthusiasts who want durable clothing that feels authentic to their lifestyle. As their audience grew, they needed a professional online storefront that could showcase their products, manage sales efficiently, and create a seamless shopping experience for their customers across the South and beyond.
An online home for outdoor pride
Project
Goal
Southern Boys Outfitters needed an e-commerce website that was both functional and visually aligned with their rugged yet modern identity. The goal was to design and develop a streamlined online store that could handle inventory, product variations, and secure transactions while staying mobile-friendly and easy to navigate. The build also emphasized user experience—making it simple for customers to browse, shop, and check out—while giving the brand a scalable platform to grow their digital presence and expand their reach.
Project Highlights
Project Highlights
Discovery
We began by reviewing their product catalog and business goals to identify the core needs for their online storefront, focusing on scalability and customer experience.
Development
We integrated a secure shopping cart, inventory management tools, and mobile optimization to ensure smooth transactions across all devices.
Design
A custom e-commerce layout was created to highlight products, simplify navigation, and reflect the brand’s rugged yet modern Southern aesthetic.
Deployment
Once the site was tested and refined, we launched the store with full product uploads and trained the team on managing orders, promotions, and updates.
