Trusted by leaders across industries
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We're trusted by leaders across Detroit and beyond. Our clients trust us in crafting an impression on the market that can't go forgotten.
Meet your new in-house creative power house
Calligrapher / Graphic Designer
VICTOR g.

Victor has over 8 years design experience with a focus on custom lettering and calligraphy. He has worked with brands large and small and brings the same energy no matter the assignment.
Eddi G.
founder / lead designer
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The passion for design started at admiring Detroit graffiti and bled into typography and design. He honed in on tools of the design landscape and began empowering businesses by working 1:1 to create design solutions.
Demacio S.
Muralist / Illustrator

Demacio is an artist who's crafted his own unique style and approach to murals and digital illustrations. With a decade of experience fleshing out concepts into jaw dropping visuals.
ABOUT
OUR FOUNDER
EDDI GONZALES - FOUNDER - LEAD DESIGNER


MEET THE TEAM
All our work is in-house with a majority of the projects being facilitated and executed by our founder. For projects that call for an expertise like custom lettering or illustrations we call on our in-house team of creatives.


Calligrapher / Graphic Designer
Victor G.
Victor has over 8 years design experience with a focus on custom lettering and calligraphy. He has worked with brands large and small and brings the same energy no matter the assignment.


Muralist / Illustrator
DEMACIO S.
Demacio is an illustrator/muralist with a decade of experience in transforming ideas into jaw dropping murals and concepts into fleshed out and unique digital art.
100K+
Impressions made
50+
Clients served
1K+
Collaborations Made
Infinite
Ways to make it
OUR VAULES
Creative Alchemy
Combining creativity, strategy, and technology, we turn abstract ideas into powerful, real-world solutions. This process of “creative alchemy” allows us to take complex concepts and make them tangible, impactful, and aligned with each brand’s vision.
Legacy-Driven Design
We honor and amplify legacy brands and intergenerational businesses, designing with a respect for their history and an eye toward future growth. Our work doesn’t just preserve their story; it builds a lasting foundation that resonates across generations.
Empowering the Underdogs
Rooted in Detroit’s legacy of resilience and our background in street art, We empower underdogs to break through industry barriers, equipping them with the tools, strategies, and designs they need to disrupt the status quo and thrive in a competitive landscape.
TRANSFORMATION > TRANSACTION
We don’t just design websites—we transform businesses. Each project is more than a deliverable; it’s a step toward real growth and evolution. Our work goes beyond aesthetics, providing clients with the tools to redefine their presence and impact.
Ready to get started?
Connect with a designer
Welcome to our Contact Us page! We’re glad you’re here. If you’re looking for branding services from a creative and passionate team, you’ve come to the right place. Our team of branding experts can help you stand out from the competition and create a unique brand identity. We specialize in logo design, website design, marketing, and more.
If you’re interested in working with us, please feel free to reach out. We’d love to hear from you and learn more about your project. Have a project that calls for a custom scope or approach? Schedule a 15-minute discovery call to touch base on your project needs and goals. We look forward to hearing from you soon



