Meet the business
Oakland Equity Collective
Oakland Equity Collective's primary objective is to help social equity cannabis brands emerge and evolve! For 18 months, they provide rent-free access to a shared manufacturing facility to six entrepreneurs at a time, providing resources for product development and taking products to retail. The organization was looking for a logo to represent their efforts and wanted a wordmark that was unique but sleek. The use case allowed it to compliment white label products, professional documents and promo from web to print.
A wordmark for equity
Project
Goal
Oakland Equity Collective needed a brand identity that reflected their mission to uplift social equity cannabis entrepreneurs. The goal was to design a sleek, modern wordmark that could adapt seamlessly across white label packaging, professional documents, and digital platforms—helping unify their presence while keeping the spotlight on the brands they support.
Project Highlights
Project Highlights
Revising
The favorite one out the initial batch was revised and honed in on by customizing the lettering's E & exploring color.
Deployment
Once a final logo was chosen and the color dialed in we prepped the team with every file type needed for print, web & future marketing materials.
Discovery
We initially crafted a custom survey to dive into what the brands goals were and use case for the logo.
Drafting
Based on their feedback we created a one sheeter of logo exploring various styles for the client to choose from.
