Meet the business
Redeye Canna
Redeye Canna is a Detroit-based cultivation brand focused on quality, consistency, and craft. Built on years of experience and a deep understanding of the plant, their approach is rooted in doing things the right way, from grow to final product. As the brand continued to grow, they needed a digital presence that could match that level of intention. Their previous setup lacked structure and didn’t fully showcase their strains or tell their story. The goal was to create a site that felt aligned with their standards while making it easier for customers and partners to explore what they offer.
MORE BRAND FORWARD
Project
Goal
The primary goal was to design and develop a website that positioned Red Eye Cannabis as a serious and credible brand in a competitive market. The experience needed to clearly showcase their products, support ongoing growth, and create a stronger connection with their audience. We focused on building a system that was easy to manage, scalable over time, and structured in a way that highlights their strains while guiding users toward key actions like staying connected or finding products locally. The final site gives Red Eye Cannabis a more intentional, organized presence that supports both visibility and long-term growth.
Project Highlights
Project Highlights
CUSTOM CMS
We built a custom content system to showcase Red Eye’s strains in a clean, structured way. Each product is easy to update, organize, and present, allowing the brand to grow their catalog without needing constant redevelopment.
FULLY RESPONSIVE DESIGN
The site was designed to perform across all devices, ensuring a consistent experience whether users are browsing on desktop, tablet, or mobile. Layout, content, and navigation were optimized to feel smooth and intuitive at every size.
NEWSLETTER COLLECTION
A streamlined email capture system was integrated to help Red Eye Cannabis build a direct line of communication with their audience. This creates opportunities for updates, drops, and ongoing engagement beyond the site itself.
PRODUCT PHOTOGRAPHY
We developed custom visuals to bring each strain to life, combining product photography with original artwork. This approach adds personality to the catalog while helping each product feel distinct, recognizable, and aligned with the brand.
