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Creating a High-Quality Website for General Contractors

Many contractors grapple with the challenge of not generating enough leads, causing frustration and, in some cases, more critical concerns: the inability to maintain their businesses due to a lack of leads. If this situation feels familiar, it's highly likely that your contractor or construction business website plays a significant role in creating this issue. It's worth noting that approximately 97 out of 100 people rely on the internet to discover local businesses. Consequently, if your website isn't easily discoverable or fails to offer valuable information, you're missing out on potential leads. In this article, we'll concentrate on developing a user-friendly website that encourages clients to hire you and how makes it easier for them to find you.

two people facing a computer planning a web design

Four Essential Elements for high quality general contractor websites

It's understandable that you might not be an expert in web design and development, which can make attracting more customers online seem challenging. However, I'll let you in on a secret: creating an outstanding contractor website doesn't need to be complex. In fact, I suggest keeping it simple to avoid becoming overwhelmed by intricate features or extravagant design.

Focus on these fundamental principles to grow your business:

Person sitting at desk with laptop in front of them but searching on mobile device

1. Ensure your contractor website is mobile-friendly

Research indicates that over half of all internet traffic occurs on mobile devices, with mobile data traffic predicted to increase sevenfold between 2017 and 2022. This implies that an increasing number of your leads will search for your services on their mobile devices. If your website doesn't perform well on smaller screens, potential clients won't engage with it—or you. A mobile-friendly website is designed to provide a seamless experience for users, regardless of the device they're using. To determine if your current website is mobile-responsive, access it on your smartphone and consider the following:

  • Is the navigation menu constantly visible?

  • Can you read the text without needing to zoom in?

  • Are buttons and links adequately spaced to avoid accidental clicks?

  • Is it possible to read the entire page without scrolling horizontally?

If you answered "yes" to these questions, your website is likely optimized for mobile devices. If not, updating your site should be your primary marketing goal.

Note that the responsive website rearranges text and images to ensure clear visibility on any device. Moreover, Google considers mobile responsiveness crucial, rewarding mobile-friendly sites with higher search rankings since April 2015.

To illustrate the practical implications: if your competitors' websites are mobile-responsive and yours isn't, they're more likely to appear higher on the search engine results page (SERP). On average, ascending one position on the SERP corresponds to a nearly 31% increase in click-through rate. To check if Google deems your site mobile-friendly, use their free tool.

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2. Provide high-quality content on your website

Visitors to your home services website seek answers to their questions and solutions to their problems. To serve them effectively, you must be deliberate about the content you offer and its organization. The following pages are essential:

  • Homepage

  • Services Page

  • About Page

  • Blog Page

  • Contact Page

3. Incorporate appealing imagery on your website

Ensure that images on your construction or contractor website are of high quality. While original photographs are preferred, you can obtain affordable (and often free) images from stock photography websites like Unsplash and Envato Elements. Always use images legally—avoid using random images found on Google. Choose photos strategically to reinforce your message and illustrate your services.

Cafe with group of people having a lunch meeting

4. Collect leads from your contractor website

If someone visits your website but doesn't schedule a consultation or service call immediately, they're unlikely to return. However, if you have a method of contacting them, you can nurture them towards a sale. The most effective way to capture these leads is by collecting email addresses, which can be achieved by adding email sign-up forms to your site. Offer something valuable to your website visitors in exchange for their email addresses—such as a discount or a DIY repair guide—to encourage more people to join your list.

Once you have someone's email address, you can reach out to them consistently, sharing a mix of helpful and promotional messages to motivate them to do business with you.

High quality general contractor websites

In summary, creating a high-quality general contractor website involves focusing on four crucial components—ensuring mobile-friendliness, providing high-quality content, incorporating appealing visuals, and capturing leads. By addressing these key elements, you can develop a user-centric website that not only attracts potential clients but also converts them into loyal, long-term customers. This well-designed and easily navigable website enables general contractors to effectively showcase their services, demonstrate their expertise, and foster trust with their clientele, ultimately boosting business growth.

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